Monday, January 09, 2017


The Current Stupidest Commercial

There is a Colgate commercial showing now on TV which does not promote the product (toothpaste) but warns against wasting water.

I am as anti-waste as there is. I am, for example, constantly turning off the lights my office mates have left on, even though the commercial landlord is paying for the electricity.

But the premise of the commercial is stupid on two levels.

First, when water runs down the drain it is not destroyed. We're not turning the water into its component gasses. It's still water. It's water that has flowed through the sewer but it's still water and we'll run it though the water treatment plants and dump it into the nearest river, for us it's the Platte River, where it will eventually flow to the sea (Gulf of Mexico). But along the way it will be useful. It's not gone.

Second, the people the commercial tells us don't have adequate sources of water (less than 10 liters per month, it says) are not going to get a shipment of the American water we've saved by turning off the taps while we brush. Whether we run the tap while we brush our teeth or not (and I do not) the thirsty people around the globe will still not have enough water.

It bugs me that Colgate is trying to make me feel guilty by their crudely manipulative virtue display. Turn off the tap while you brush because it's a good idea to use only what is actually helpful to you. Don't turn if off because people in regions of the world you'll never see haven't provided for their communal water needs sufficiently.

And don't think your wise use of water will help them in the slightest. It won't.

Finally, according to my bill, two and three quarters gallons (10 liters) costs $.007, not even a penny.


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